Weighing in at 5 pounds with an antenna half it’s size, the first cell phones didn’t offer much… but these days technology is stepping it up to provide applications galore, with a few faves we can’t get enough of!

We jumped on board with Teen Vogue this September in the mobile tag, and the relationship is something of beauty… a look at our hit sweater for fall, the Institute, along with a special viewing behind the scenes of our fall photo shoot!!

Check it out, the mobile tag even works from your computer screen!

Find the Institute at swell.com

You won’t want to check this bag at the door… with bold stripes, updated florals and colors that pop, our book bag gear gets you off on the right foot with fall trends that back the best of the season!

Thanks to swell.com, it’s easy access too… find them here

We may have hit August, but the weather is still scorching… so our addiction of the moment is none other than the Finland tank!  Sleeveless design with burnout wash and light lavender hue, bring this racer back to perfection… especially when a light wind breezes through! Bring on the beautiful addition of a light floral scarf or unique textile jewelry for a personal touch… get our fave now on Swell.com

Fashioning the always classic denim has moved into a trend of layering different washes and pieces for a look that pairs perfectly with unique, standout items… The Element Eden Monterey woven button up works like a gem in capturing the look (shown above)! Also try it unbuttoned and tied with a standout pattern bandeau or tee underneath… Our fave? The Panama Bandeau!

Find these beauties all from our friends at Swell.com

Photo courtesy of FOAM Magazine Aug/Sept 2010 Issue

Swell has launched their summer sale and as a double whammy will be featuring the Element Wanderer bag today on their Facebook for Win It Wednesday! Got to love a good deal on some of our favorite Element Eden gear for the heat of the day… including the beautiful Angie maxi featured above!

Check out the sale here