Archive for the 'Press' Category

Jodie Jacket in Nylon

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They’ve assembled the ranks and our Jodie Jacket has made the cut. Featured in January’s issue of Nylon Magazine, Jodie’s sherpa-hood lining and moss-green military styling will keep you toasty and on-trend all Winter long.

Available at LoserKids.com

COLOR MAGAZINE #7.5 – HELTER SHELTER

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Hello Eden family & friends,

For those of you who can get your mittens on a copy of COLOR Magazine, check out the Helter/Shelter section for an article featuring my handsome husband, Kirk Dianda, our house, and photos, all shot by moi.

Take care & stay warm

xa

Miya Ando for aStory 03

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Last month Element Eden Advocate Miya Ando spearheaded a fundraising project to raise money for The Indigo Youth Movement. Thanks to her enormous enthusiasm and the generous hearts of many people, Miya’s project raised $2,562 for art supplies for kids in Durban, South Africa. Her experience is transcribed from the following interview, written by Diane Chang for aStory Magazine:

“You can’t sum up skateboarding without tracing facets of the scene back to Element, an internationally-recognized brand that not only puts out cool gear, but actively participates in the community to inform and educate its audience on various social topics. And the Element family is pretty huge, consisting of talented pro skaters, artists, and do-gooders (including the legendary Mike Vallely, who we talked to in our last issue), all of whom give back to the community by participating in programs designed to make the world a better place. More formally, these people are known as Element Advocates.

Element’s most recent contribution is its co-sponsorship of the Indigo Youth Movement, which is a non-profit organization that pulls together art supplies, books, and school necessities for kids in Durban, South Africa. Advocate and Indigo Youth Movement founder Dallas Oberholzer recently teamed up with another fellow Advocate, metalsmith Miya Ando to produce limited edition aluminum prints that were up for purchase via Kickstarter.com. The New York-based artist comes from a family of Japanese sword-smiths and Buddhist monks (um, awesome), and their practices have influenced her simple, meditative aesthetic. She uses different metal-finishing techniques to produce minimalist designs that resemble tranquil ocean shores or maybe even sound waves.

“This piece to me is really a very quiet and sincere image, full of compassion and optimism, a perfect one for the kids and the Indigo Project,” she says. “I really wanted to put forth something that I felt had a pure intention to match how I felt when I spoke to Dallas and learned about the project.”

And Dallas, whose most recent work with the organization was to create a skate camp for kids in the Durban community, is a pro skater himself, who decided to combine his love of skate and his South African roots eight years ago. He believes that “skateboarding is inspiration to visualize, focus, and create; an uplifting expression of our abilities amongst the energies of earth.”

All the proceeds from sales of her numbered and signed aluminum prints will go towards school supplies for the kids at the Indigo Youth Skate Camp, where the kids will hopefully learn to work hard and play hard. Together, these young, inspiring Element Advocates are trying to help the kids of Durban realize their dreams, but most importantly, inspire the Element audience to be more aware of the world around them. And like Miya reminds us, “It’s really such a beautiful thing to see the compassion in people.”

We couldn’t agree more. You don’t have to be an Element Advocate to give back to the community; you just have to be willing.” - by Diane Chang

Melody Vest in Lucky

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With the days getting shorter and temperatures starting to drop, the Editors at Lucky Magazine agree – our Melody Vest is the perfect way to warm up your Winter.

Brooke Reidt aStory Interview

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Check out the aStory blog for a new interview with Eden Advocate Brooke Reidt! A world traveler, painter, and frequent contributor to the Eden tee line, Brooke is an artist who is constantly in motion and inspiring us to find adventure in even the mundane, every day. For more Brooke photos, see our post last week she created live art at our Beachworks Chino Hills event.

Lisa Solberg for Nylon Magazine

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Great interview with Lisa Solberg in this month’s issue of Nylon Magazine! Lisa talks with Nylon’s Rebecca Davis about everything from art and fashion, to being an Eden Advocate. And if you’ve ever wondered what it’s like to be Lisa and paint on a canvas four times your size, click the video below to watch one of her creations come to life.

Win a West Coast Bag!

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Our friends at Life & Style Magazine are giving one lucky reader an Element Eden West Coast bag! This slouchy, multi-pocketed faux leather bag features a bright pop of yellow contrast lining and two different straps for an over-the-shoulder or cross-body look. Enter to win here.

Care to Share?

Nylon-CareThe fine folks at Nylon Magazine featured our Care tee in this month’s issue! Made from 100% cotton, the tee features a most charming deer illustration by Australian artist Courtney Brims. Tee also available in boyfriend fit v-neck style.