To celebrate the end of the summer in true Eden style, Element Europe hosted a Garden Party. Special guests and media were invited to experience a taste of the Element Eden ambiance and check out the European Spring 10 Collection.
Having recently met the inspiring Les Ettes ladies and mutually recognized the shared charisma, passion, intellect and charm of the two brands, we decided to co-host a party that would create an atmosphere naturally exuding the character upon which both Element Eden and Les Ettes are based upon.
The garden of Le Surfing restaurant situated by the Estagnots beach in Hossegor, France was transformed into a magical ‘Garden Party’ setting and an original Air Stream caravan was customized into a Showroom.
Live music, tones of confetti, helium balloons, bunting flags, bright sparklers and many wonderful friends created an unforgettable evening.
Many thanks to Les Ettes, the Element family and Le Surfing team who worked so hard to ensure that the evening was such a stunning success.
If you’re in Brisbane on Friday night head along to the Nine Lives Gallery to check out two of Element Eden’s favourite artists Kareena Zerefos and Sarah Larnach. The girls are exhibiting their amazing artwork in the ‘Hand Drawn’ show which is a collection of works by Australian and New Zealand based female illustrators.
Flip through the pages of your September Nylon magazine and you’ll find our very special Pepa Prieto tee! Earlier this year, Element commissioned Pepa and fellow Element Advocate Don Pendleton to create a mural for the Bread and Butter show in Spain. The resulting artwork inspired a collection of tees that allow you to take a little piece of the mural to your home. Tee available for purchase through TheGiantPeach.com
Element Eden Advocate Amber B is an Australia native and has served as an inspiration and ambassador for the brand since 2006. Her whimsical sewn creations have traveled the world and her most recent endeavors have brought her to Canada as part of the “Smile on Your Brother” exhibition. Sponsored and curated by Contributor, this traveling show has brought together skateboard art by some of the industry’s leading artists with the goal of raising money to distribute skateboards to disadvantaged youth across Canada. Here is Amber’s experience in her own words:
How did you become involved with the Contributor cause?
“Smile On Your Brother” was co-curated by Mike Giles and Annie Lam from the Canadian charity CONTRIBUTOR and Bob Kronbauer of Club Mumble. They invited a selection of international artists, and I was lucky enough to be asked to be part of this project.
“Smile On Your Brother” raises money to give skateboards to disadvantaged youth – how did this vision speak to you?
For me skateboarding was about freedom to do and go where I wanted to as a kid, but I also love the aspect that skateboarding teaches you to push yourself, to learn new things and keep achieving to be better. This is a wonderful lesson that empowers people at any age. Giving children an opportunity to take up skateboarding is a wonderful outlet that exercises their mind and body. Skateboarding can be a social experience or an escape, all of which that can be done almost anywhere.
What’s the inspiration behind your board design?
We were all given these beautiful, hand crafted, vintage shaped, oak skateboards to customize how ever we wanted. A modern skateboard shape is commonly referred to as a popsicle because of its resemblance to a popsicle stick, so I wanted to play with that concept. And so, I sewed the board into an actual popsicle. Yes, it’s literal, but I loved the idea of combining the childhood memories of skateboarding and ice cream.
Your creatures often have wonderful names – does this latest little guy have one?
Yes, his name is “Neo Popsicle”. “Neo” meaning new, but also being short for Neapolitan ice cream.
What will be the next exciting project from Amber B? At the moment I’ve been working on a lot of private commission jobs which I’ll post here and there on the Eden blog for you guys to check out. I also have a couple of group shows coming up, some fun photo projects, and most exciting, is a solo show next year. So I am currently up to my ears in sewing.
Element Eden Advocate Pepa Prieto has one of the cutest blogs! It’s so amazing to see all the behind-the-scenes photos of her illustrations and installations. Click here to enjoy it for yourself.
