23 August 2010

Coastal Edge is hitting it big and our wheels are rolling strong behind to take part in the oldest North American surf contest, 48 years in the making on the shores of Virginia Beach! Lucky for us at Element, skate has jumped the wagon to get involved in a few epic days of action sports!
Join us this upcoming Wednesday (August 25) through the 29th for a weekend of beach goodness, with a vert ramp challenge, mini ramp jam, live music, killer vendors and even a slew of moto, grom contests and of course water filled surf competitions!!
Get outside, the best of summer hasn’t left us yet!
Posted in Events by alex -
15 August 2010

Over in the Element offices we have the joy of getting to disappear off to Element’s skate camp for the week… you know what that means? No internet or cell phones!! Hooray!! It will be nice to escape technology and get back to the beauty of nature, something we love all love and yet never get enough of! (Don’t worry, we’ll get all sorts of pictures up of a “week at camp” recap when we return)
With that, I decided to link up with amazing freelance European stylist, introduced to us by the Element Europe family, to take over the blog while we dip out! This woman has worked with major action sports brands across the fashion world and through it all become a popular blogger herself… I am more than stoked to introduce with grateful pleasure _______________!!!
Stay tuned, first post goes live tomorrow morning!
Posted in Fashion, Guest Blogger by alex -
5 August 2010

Join us this Saturday evening, August 7th 5pm, at Hobie Surf Shop’s grand opening in Dana Point, with proceeds to support the Dolphin Force Foundation!
Live performance by Element’s amazing Ray Barbee and raffle drawings for grand prizes from Element, including Team Rider signed decks and the best Eden purses for Fall!!
Posted in Events, Fashion, Music by alex -
3 August 2010

Did you ever play underwater tea party as a kid? Or “guess what i’m saying”?
Eden Advocate Miya Ando still does, and thanks to the amazing works of Erena Shimoda, we got beautiful photos to prove it! To top it off (pardon the pun), I must say Miya rocks that All Luv Element tee!
Posted in Eden Advocates, photography by alex -
21 July 2010

Swell has launched their summer sale and as a double whammy will be featuring the Element Wanderer bag today on their Facebook for Win It Wednesday! Got to love a good deal on some of our favorite Element Eden gear for the heat of the day… including the beautiful Angie maxi featured above!
Check out the sale here
Posted in Fashion, Product by alex -