Archive for September, 2011
West 49 and VerveGirl dive into the Vlog world…
If you’re an avid you tuber, shopper and styled out influencer to your friends… Vlogging might be your next creative project!
Canadian West 49 shops and VerveGirl Magazine are out to find one special girl to take the reigns in the Vlog world, and shop solely at West 49, then share her favorite new styles each month via Vlogging!
A big congrats to the lovely Stephanie, as the first winner of the contest! The Eden family is all in love with this girl’s fun attitude and excitement… not to mention her choices of our Kindra sweater and Georgia fleece!! A professional in the Vlog world, you can find more of Stephanie’s videos on her channel: City and Makeup
Have what it takes? Enter at West 49
View more of Stephanie’s Vlogs and Element Eden top picks HERE
Live Learn Grow Collection Inspired By Amy Purdy
Come January Spring 2012, Element Eden will be launching the “Element Live Learn Grow Collection”, inspired by Eden Advocate, Amy Purdy. The LLG collection is designed with a mission to encourage others to seek a healthy lifestyle, full of knowledge and well-being…
“Seek what makes you feel at peace, and open to discovery, then share that knowledge and inspire others along the way. Live. Learn. Grow.” – Amy Purdy
In anticipation of the line’s release, we couldn’t be more grateful, as the positive messaging is catching wind, and beginning to spread. Here is some recent press for the soon to be released, “Element LLG Collection: Inspired by Amy Purdy”…
May we always Live, Learn and Grow!
SBC Business shares some lovely news!
What an honor! Element Eden hits number two in the woman’s street-wear category of Action Sports!
Thanks for the shout out SBC Business!
Time out for fall…
Nature had it’s heart in on the making of our Robin fleece coat, from the Holiday Collection, by inspiring the coppered maple tones, rich in the changing fall leaves.
Cozy up and take this beauty for a hike!
Featured in Time Out New York September 2011 issue!
Find the Robin fleece coat at Swell.com
Much to be done…
Beautiful discovery of Brent Schoepf‘s flickr reel through our girl Bri of Design Love Fest…
Flickr Friday with Brent Schoepf
Looking good Margaret!!
Remember when it was cool in the fifth grade to wear your tweety bird pj pants to school? Well we’ve gotten wiser in our years and taken a fashion savvy approach, classing up sweatpants with killer kicks, light knit sweaters, military canvas coats and a sweeping side braid… Margaret Qually knows whats up in Teen Vogue‘s October 11′ issue, rocking our Cardiff pant!
How would you style your sweatpants? Show us and upload a pic on Facebook.com/ElementEden… we want to see your ideas!
Shown above: the Cardiff pant from the Holiday Collection
“RISE & SHINE” OFFICIAL TRAILER – NYJAH HUSTON VIDEO
Nyjah Huston and Element formed a relationship when Nyjah was only 7-years old. Then, a twig on the Element tree, Nyjah grew into his own… In 2011 Nyjah 3-peat’d at Street League, and won X-Games gold, but he’s out now to prove his talents where their matter most; in the streets.
Element presents “RISE & SHINE” – The Nyjah Huston video, available on iTunes worldwide on 11.11.11.
Good times Amber!!

A few good things…
1. PacSun is doing a full out legitimate job with their recently launched blog…
2. Amber, one of the lovely ladies behind the blog, is an all around amazing woman to hang with… she was all smiles and laughter at the private premier of Eden brand video
3. The Eden brand video launches to public December 1… oh the anticipation is killing us!! Mark your calendars!
Love the snap shots you got from the event Amber! Thanks for sharing on the amazing new Pac Blog!
Check it out yourself on the new PS Blog
In a shopping mood? PacSun
Inspired By Daydream Lily Collection…


Just imagine the sun beating down on your legs while you wear the Looking Back shorts, or feeling the cool breeze by the bay whilst donning the Pretty as a Picture dress. Curl up whilst reading a book in our Memory Lane top, or go to an afternoon tea party in our Hats Off Singlet and Sentimental skirt. Think doilies, and fresh flowers, tea cups, vintage treasures and handmade creations – get INSPIRED BY X DAYDREAM LILY – just like we did.
After the success of the first collection, Daydream Lily and Element Eden have collaborated once again to bring you our second ‘ Inspired By Daydream Lily’ collection.
Liss, from Daydream Lily has been an integral part of the design process, bringing in her inspiration and thoughts to complete the truly feminine capsule collection. Dreamy, romantic, and creative with a hand-made aesthetic perfectly describes the mood of this range. Liss also lent her hand in styling the shoot to ensure her whimsical, delicate aesthetic was apparent in each image.
Within the collection are collaborative pieces with a couple of Liss’s favourite artists. Dreamer, painter, tea- drinker and self taught San Franciscan artist, Charmaine Olivia features on the ‘memory lane’ tee with her ‘Tea Pot silhouette’ print. Liss’s sister, and Element Eden advocate Bec Winell also collaborated on a piece for the collection, with her print ‘Viktoriya’ featuring on the ‘ Hats Off ‘ singlet.
The INSPIRED BY X DAYDREAM LILY collection also includes a special edition collaboration Holga Camera, which takes unique photos with a vignette edge. Liss from Daydream Lily took this camera on her recent vacation and captured the essence of her trip on film which have been included in the packaging on the box.We have long been a fan of Liss Winnel’s dreamy and inspiring blog Daydream Lily, and we are so happy to share this beautiful collection with you!
You can find the Australian collection in store now!




Thanks for the support Tillys!!
Yay! So this is super exciting news… I was so delighted to hear that five of my artwork pieces, created for Element Eden, are now available as special edition t-shirts sold exclusively through Tilly’s!!
Many thanks to the wonderful people as Tillys for supporting my work as an artist and Element Eden Advocate!!
Check them out at Tillys before they run out!










