Archive for July, 2012
Miya Ando’s “Obon”
Element Advocate and artist, Miya Ando, may be most well-known for her intricate metalwork, implementing steel and pigment to create beautifully hand-crafted pieces. However, this past May, she took her artistic ability to Dorado, Puerto Rico, and participated in “Obon,” a 24 hour outdoor art installation sponsored by The Fist Art Foundation. This project celebrated the ancient Japanese festival of “Obon,” a ceremony to honor and commemorate the departed.
To represent Puerto Rico’s natural phenomenon of bio-luminescence and boat travel, Miya incorporated hundreds of floating leaves on an outdoor pond that appeared clear in daylight and emitted a soft blue light in the dark. The project involved skeletons of Ficus leaves, which are abundant and native to Puerto Rico.
Miya coated each Ficus leaf with a non-toxic, ‘daytime invisible, night time luminous’ phosphorescent pigment, which “charged” with sunlight during the day, and emitted a soft blue glow for a short period of time during the night, making it appear as if each leaf was glowing. We can only imagine how peaceful and beautiful this installation was to see in person!
Elizabeth Olsen, sporting the Eden Alps shorts!
Elizabeth Olsen was rocking the Element Eden Alps shorts on her set of Very Good Girls in New York City, this week. She takes this fall staple and makes it perfect for summer with a sleeveless top, flowy scarf, and some cute ankle booties! These shorts are a must have for all seasons, if we do say so ourselves!
DESIGN FOR HUMANITY SHOWCASING BROOKE REIDT
Our beloved Element Advocate and renowned L.A. based artist Brooke Reidt has been hard at work surrounded by triangle canvases and wet paint brushes, prepping her art installation to be showcased at Design for Humanity July 25!!
Just a little sneak peek in on the action with some shots from her Instagram (@BeachGoth)… Can hardly wait to see the final project!!!
Proceeds from art and ticket sales will be benefiting the Cultivate Foundation to improve sustainable farming practices!! Hurry though, only a few tickets left… BUY NOW and we will see you there!!
Follow along: FACEBOOK.COM/BROOKEREIDTART or on INSTAGRAM- @BeachGoth
A Weekend at Skate Camp
I was lucky enough to experience Element YMCA Skate Camp in the Sequoia National Forest this past weekend. It was a magical place abundant in tall trees, lakes, beautiful rivers, and mountains, lots of mountains. And right smack dab in the middle of all this beauty was a camp where kids from all over the world come together to share their one true passion with one another: skateboarding. Skate Camp is a dream come true for these kids who come to skate, create, learn and grow.
I was so happy to have been able to add this to my list of adventures with Element.
Featured in FOAM Magazine’s September Issue!
Our favorite Alex vest! Available now!
Featured partnership for the beach cleanup in Long Beach on Earth Day!
September 2012
Iron and Silk
Miya Ando morphs her steel paintings with her first ever product design, “Tetsu to kinu,” an “iron and silk” scarf made of 100% silk chiffon and dye! The magical effect that her steel sculptures have on viewers carries on into her ethereal silk scarf, into a beautiful design of wearable art!
Even more beautiful is the fact 10% of proceeds will be donated to benefit Japan’s earthquake and tsunami recovery, still underway! The scarf is only available for a limited time though on Spoon & Tamago, sale closes on July 15th, so get yours quickly!
Size: 22″ x 22″ and 36″ x 36″
Photos by: Karen Kristian
READ MORE ABOUT MIYA ANDO HERE
Elizabeth Olsen spotted in our Idol shorts!
Elizabeth Olsen was hanging out on the set of her upcoming film, Very Good Girls, in New York City on Monday, July 2nd, sporting our Idol shorts! Cute, casual and comfortable… an Element Eden Advocate Brooke Reidt favorite!
View more photos:
July 2012
Stylist For a Day
Last week I was lucky enough to help participate in a photoshoot project that Eden is doing for their website. We are coming up with new ideas to make it easier and more fun to shop for our beautiful customers. A past Element intern, Dominique, modeled for us as our awesome web guy, Nick shot the photos. Although the garments had already been chosen, I was able to style Dominique before each shot. It was fun pretending to be a stylist for the day!
Being an intern has really helped me see that the possibilities for a career path after graduation are endless. I have loved being able to do everything from social media to styling at photoshoots. Hanging out in the warehouse, shipping packages has even been a blast! This is really what interning is all about!
Sam