Archive for the ‘News’ Category
Juliana’s studio…
Element Advocate and illustrator Juliana Neufeld moved into her new studio in Toronto!
Sharing some lovely photos of her new creative space… loving the mixed media works wall!!
Vanilla Boutique Ladies Trunk Show!
The LLG Trunk Show Series continues, this time heading to Vanilla Urban Threads in Bend, Oregon!!
Vanilla boutique is owned and operated by the lovely April, and you can truly see the soul she has put into the shop with every beautiful detail! There is no doubt she seeks this same soul and creative passion in the girls she hires to work at the shop, as each and every one of them had amazing and unique personalities!
We were grateful to get to hang with these amazing ladies for the evening, as we shared a sneak peek of the Holiday 2012 Collection, followed by a style competition for prizes and goody bags (with Foam Magazine!)… all while enjoying tasty treats of course!
Intern Diaries: Thank You Element
It has been an absolute wild ride here at Element Eden and I could not be more thankful for the experiences I have had and the incredible people I have met. True to the Eden brand my time here has allowed me to LIVE my dream in California, LEARN the industry and what it means to be a woman of Element Eden, and GROW as a student, an intern, and a person.
A special thanks to Al Swanson, my mentor and Element marketing coordinator for being a patient teacher and involving me in every aspect of this company. And of course a big thanks to all of you Element Eden Ladies out there, for reading my posts and being so supportive. I will miss all of you!
Until next time.
Ash
Intern Diaries: DIY: Recycled Fabric Pencils
Looking for a way to spruce up your desk, grab those scraps of fabric or paper and some pencils and try this DIY.
A great way to customize your everyday pencil and recycle that fun paper or fabric.
Images via: Pinterest, DesignSponge
-Ash
We did this little thing called Coachella…
For nearly a decade, Coachella Music Fest has been attracting folks for three days of multiple stage banging bands in the middle of Indo’s desert land! Now calling in around 80,000 folks to make the trek (for a pretty penny), you can bet we had to hit the road and find out what all the buzz was about… ok, ok, we admit, it wasn’t too hard what-so-ever to convince us… honestly we begged to go!
We had the wonderful honor of guest-editing and intagramming for our dear friends at Foam Magazine along the journey and above are just a few of our favorite shots throughout the lace & boot clad dusty three days!
Read our FULL recap on the weekend at Foam Magazine’s site HERE!
Our Favorite Outdoor Adventure shots!!
Thanks to all our friends on Facebook who shared their Outdoor Adventure shots! We’ve loved getting a little inside look at the many ways you all seek adventure in this world!
We are still in the midst of choosing a winner… with almost 100 beautiful photos to scan through, Element Advocate Amy Purdy and the Element Eden design team are going to have a heck of a time choosing just one, but for now, here are just a few of our favorites!
Summertime Clothes
Animal Collective – Summertime Clothes (Dam-Funk Remix) (you can dance around to this in your summertime clothes)
Still working on the painting for my friend Durek and too shy to share details yet, soon soon promise!
But here’s something you can lay your eyes on now, either here in this post or in real life, on your body all summer long!
Element Eden’s Summer collection is currently available and there’s four pieces I created in this line. I wanted to share the details on how these things travel from my imagination into your hands.
I also think it’s a little serendipitous that the designers traveled to India last year and said a lot of the inspiration for the summer collection came from the textiles, colors and prints they saw on their trip. Almost simultaneously, I was in Indonesia for a few months where I was inspired by the colors and textiles there. I drew all of these drawings during my stay and even painted one on the side of a friend’s cafe. Now they are available for you to wear on super soft oversized organic tees.
First I take my imagination to paper. I use tracing paper so I can redraw parts a million times over and over until it’s super perfect just like us virgo’s like it. I use colored pencils to keep track of updated sketches.
Finally I re draw everything one more time and then finish them in ink so the lines are clean and clear. Then I scan these drawings and either color them digitally or send them over for Esther (the graphics wizard) at Element Eden to color up and place on Tee’s.
Seriously did I say wizard? Esther Kim is my favorite graphic designer that I’ve ever worked with! This is my favorite part when she sends me back this magical stuff! She works closely with me doing revisions on color and layout to help my imagination + mixed with her awesome visions = come ALIVE. Aren’t these collaborations the best? I think so! XOXOXOXOXOXO I LOVE YOU ESTHER KIM YOU ARE SOoooooo SUPER AMAZING!!!!! XOXOXOXOXO Even just doing this post I get so excited at this point in the process, more than the actual tee’s.
And then elves in a workshop mix up some potions and VOILA! Super soft organic Tee’s for you to live and dance in all summer long!
Click here to go get some now!
Planted like angelic seeds in my life I love watching them grow by Brooke Reidt
Element Eden asked me who I surround myself with and what draws me to those people. I thought I would introduce you to some of my friends who inspire me. Somewhere along the way they were planted like angelic seeds in my life and I love watching them grow! So many of my close friends are artists, constantly creating their own art and living out their dreams. There’s too many people like this in my life that I simply adore and are hugely inspiring to name here, so consider this a sliver. (A big sliver since I didn’t post yesterday.)
Meet Ixchel, such a small girl filled with so much magic! Ixchel is named after a Mayan goddess and she seems like she’s from another universe or perhaps a whole universe exists within her. She creates photographic images that you want to climb inside of and make a new life for yourself without boundaries. Just looking at her photographs takes you on a trip to places you can’t find on any atlas. All shot with film and no photoshopping! Look!
http://www.flickr.com/photos/ixchelara/
This is Niki. I met her on a porch of a house called “The Legion of Doom” in Ohio when I was hitchhiking across the country at 17. She very much seems a part of me. Living on opposite coasts I still feel like I grew up right beside her. She’s a genius the way she moves color around on canvas, wood or paper. You know that story about the boy who turned everything he touched to chocolate? Well this is the girl who turns everything she touches to beguiling beauties. Niki and her art are a spellbinding sea yours eyes need to swim around in. http://planticandwingishscenery.blogspot.com/
Mariqueen is a mermaid. No seriously, you’ve heard the lore of singing sirens that make ships wreck? This is her! Her voice gives you shivers and it does kind of kill you in a way. She’s a mother, lover and singer of the supernatural descent. Currently hypnotising, mesmerising and making waves in her band How to Destroy Angels drown your ears. http://howtodestroyangels.com/
Steve is cosmic. If Picasso came back to life as a hunter of life his name would be Steve. Steve is a magician of the arts, he dances to the beat of his dreams. From sculpture, mosaics & installations, to abstract paintings erupting in color he manifests a world of love you can live inside of. His art is not only a life of dedication but a life celebration. http://stevefawley.com/
This is Chris. I think you can see just from this picture that the energy of this being is extraterrestrial. Yep this picture was taken from one of his performances somewhere on a moon orbiting in the outerest parts of outer space. I know I wish was there too! The energy this alien invests into the music he makes can take you there! Listen to his project Free the Robots it will take you on that universal voyage you’ve been dreaming of. Chris is also one of the owners of a really impressive restaurant here on earth who is celebrating their 4th anniversary this weekend, The Crosby go! http://www.myspace.com/freetherobots
June June she’s sucha swoon you just want to spoon her forever! Aside from being sweet like a pile of puppies, she’s made of crystal prisms that cast rainbows of light on everything in her path. You know that Rolling Stone’s song “She’s a Rainbow”, that’s June. June is an artist, designer, blogger, film maker and snowboarder. She’s kind of a mystic sometimes she disappears and then resurfaces with some new zesty project or film that captivates your heart. http://blog.boatpeopleboutique.com/ http://www.peepshowfilms.com/
Finally there’s Paul who is one of my oldest friends. He divides his time between New York and traveling to the edge of earth. Right when he’s teetering so close to the edge you wonder if he’s fallen off and disappeared forever, he propels himself back to the present dimension sharing stories of people through photographic artifacts. His photographs transport you into intimate introductions with people and places that are so alternative to the nature you know, you wonder if it’s a dream. Paul has dedicated his life to exposing these hidden treasures through portraits you can see here.
http://www.paulnemirahcollins.com/
Get a Glimpse by Brooke Reidt
While I’m beginning the painting to auction for my friend Durek, let me share a glimpse of some other things going on in my studio right now….
I wish I was sharing travel photos of amazing adventures but this week looks more like uncombed hair, coffee stains on my desk, dishes in the sink and stacks of stuff around the studio.
MORE ON DUREK’S STORY HERE AND HOW TO HELP
http://www.indiegogo.com/Operation-Get-Shaman-Durek-A-Kidney
Guest Blogger Brooke Reidt!!
As many know, Element Eden was born with the mission to inspire girls along their own path, confident in their personal style and passionate to seek a different perspective from the old standard. To fulfill this mission, we created the Advocate program over a decade ago, with the Artist Brooke Reidt as the first woman’s Advocate.
Through these years, the Advocate program now 16 women strong, Brooke has not only developed her personal career as a fine artist, selling art across the globe, but grown and adapted her relations with the Element family as well. Each season Brooke works closely with our team of designers, sharing inspirations, visions and ideas to create this beautiful melding of art and fashion, with a personality and story behind each piece.
While we’re always keeping you in the loop on Brooke’s latest work, we’re excited to announce that she, herself, will actually be Guest Blogging this week… sharing her personal account on projects, inspirations, ideas and everything in between!!
As a little teaser, we did a quick Q&A with Brooke to start things off:
Us: What projects do you have going on for summer is there one you’re most excited about and why?
BR: There’s so many projects and more are bound to pop up, people always ask but you know I’m superstitious talking about things before they’re complete. I’m most excited for summer, I love summer! Summer love! The Element Summer collection? I’m wearing the Cabo skirt and the Avalon tank right now, falling in love, pretending it’s summer!
Us: Bring on the sunshine baby!
Us: Where do you most enjoy traveling to seek inspiration and why?
BR: Anywhere! Traveling is about exploration and introducing your eyes to new things. I’m a visual person I want to see all the beautiful parts of the world, things people make, plants that don’t exist where I live, creatures under the sea. The last couple of years I’ve traveled to Bali.
Bali is like a divine gift in the form of an island for artists. It’s everywhere my eyes look. It reawakens all the ideas that are living inside me and gives birth to new one’s that didn’t exist before. It rattles me up and shows me the true definition of art.
It’s so humbling watching women spend all day handcrafting offerings in gratitude of their gods, such a selfless activity that they probably don’t even identify as art. I want to live and create like that.
I really want to travel to sacred places. Have you heard about the floating islands of Uros at Lake Titicaca? I need to go there!
Us: What?! Floating islands?? Count us in… When do we leave? haha
Us: You have amazing personal style!! Where do you seek inspiration for the looks you put together?
BR: It surprises me that you say this because I feel like I wear the same 4 things piled on bedroom floor. Maybe it’s because I switch them around to make them look different?
Us: Ya girl!! We love that type of creativity!!
Us: Have you always been interested in fashion as well as art?
BR: Sometimes I think they go hand in hand. I’ve always loved both it’s like pizza I can’t remember ever not liking it.
Us: We couldn’t agree more… hence why we love working with you
